Sierra Leone tourism is set to spur more economic growth for the country following the ministry’s participation at the recent International Trade Fair (ITB) in the historic German city of Berlin last week.
The delegation, headed by Hon. Ms. Kadija O. Sesay, who until the recent cabinet reshuffle on Monday 14th March 2016, was acting Minister of Tourism, held fruitful discussions with tour operators, trade visitors and airline operators in an effort to market the country’s potentials abroad.
According to Hon. Sesay, the outcome of the said meetings is positive and has reassured them that in the not too distance future, more tour operators and business moguls will jet into the country to do business.
“The arrival of tour operators, business people as well as tourists will boost our economy, which is vital towards the country’s socio economic development,” Hon. Kadija Sesay said.
Sierra Leone’s tourism has been an important economic sector contributing effectively towards the country’s Gross Domestic Product (GDP). The sector, according to Hon. Sesay, has made a substantial contribution of approximately $ 58m (fifty eight million dollars) to the Government of Sierra Leone between 2012 and 2013 respectively.
Hon. Sesay disclosed that the country will once again continue to realise the full potentials in the tourism sector, especially when the Ebola Virus Disease has become a thing of the past.
The emergence of the Virus stalled a lot of economic activities, leaving the tourism sector highly vulnerable. With the active participation of the Tourism Ministry at this year’s trade fair in Berlin, the country has had the ample opportunity to rebrand its image in a global market place for trade visitors and exhibitors.
The ITB Berlin is the world’s largest travel trade fair. It provides a unique opportunity to look behind the curtain of the global tourism industry.
Sierra Leone’s delegation to this year’s International Trade Fair comprised the Chairman of the National Tourist Board, Mr. Ahmed Wurie, General Manager, Mr. Yassin Kargbo, Director of Tourism, Mr. Mohamed Jalloh, Marketing Manager Ms. Lucinder Kargbo, Chairman of the Relics Commission, Mrs. Isatu Smith and Mr. Tommy Emanuel Kaine.